Tuesday, October 28, 2008

Mother, Moose Hunter, Rogue: The Rebranding of Sarah

Remember way back when wingnuts were in love with Sarah and Jon Voight  intoned, "Mother, Moose Hunter, Maverick," as he narrated Palin's bio video at the Republican National Convention. Ah, the good times. Now the McCain camp isn't making goo-goo eyes at the GILF. She is a maverick no more. Today she's a rogue.
"She's lost confidence in most of the people on the plane," said a senior Republican who speaks to Palin, referring to her campaign jet. He said Palin had begun to "go rogue" in some of her public pronouncements and decisions.
But Sarah knows that one man's maverick has always been another man's rogue. It's all a matter of branding. Ask Walt Monegan.
Remember Troopergate? Well, the McCain-Palin camp have come up with a new reason for her firing of Alaskan Public Safety Commissioner Walt Monegan. Are you ready? The problem was that he was a maverick. Well okay, they actual said he had a "rogue mentality," but that's just an issue of branding. You see one man's maverick is an other man's rogue.
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